Data UX
Data UX
User Experience (UX) within the visualisation of data focuses on ensuring that whatever insights you’ve uncovered are easily understood by the viewer in an enjoyable manner. Good UX will deliver visual stories through compelling and data-driven dashboards.
We turn data and information into compelling, custom visual experiences.
The importance of high-quality UX shouldn’t be underestimated:
- There is an estimated ROI of £10.78 for every £1 spent.
- 90% of information transmitted to the brain is visual.
- High-quality infographics are 30x more likely to be read than plain text.
- 5x more likely to make faster decisions than your competitors.
If your organisation already has an established programme or intend to pursue business intelligence or advanced analytics, EES Data Solutions can work with you to develop a highly effective interface. If you have broader requirements, this service can be used in conjunction with any of our other services Business Intelligence or Advanced Analytics.
The components of effective Data UX
Data-driven stories
Combining a narrative with data clearly explains what’s happening and why a particular insight is important.
Meaningful insights
Revealing significant dependencies, important patterns, and relevant correlations allows for highly informed decision-making.
Interactivity
Providing viewers with the ability to control what information is visible and at what depth (top level or drill down into the specifics).
Clarity
Recognising that good data visualisation isn’t simply about ‘nice’ colourful charts is paramount.
The data needs to tell a clear story that is aligned to organisational objectives.
User-friendly
Displaying information in an accessible, easy to use, and clearly understood manner.
Failure to do so results in an output no more helpful than raw data.
Inspiring designs
Crafting designs that present data in meaningful, compelling, and easy to interpret.
Better structured and more easily readable content catches, and retains, the user’s attention.
Dashboards that bring together holistic, granular, and actionable information with big picture insights reduce the time taken to make a decision.